It's a shame, as suppliers are missing an opportunity to feed promotional distributors great content to feed to buyers. Instead, it's a random special or product of the day or worse, begging for votes on the latest award (yes, I got more than 20 tweets last week from a certain large CA supplier begging for votes. I stopped following, they don't understand social media).
Just check out the clever infographic with meaningless statistics that I made up to prove a point (Hey, you don't question where other's numbers come from so don't question mine). (AND MORE OF MY RANT AFTER THE GRAPHIC)
I started a new twitter account to focus on industry news, @GeigerCIO, and I have yet to find a supplier who knows how to use twitter well. I've found several distributors (@motivatorsPP,
Some suppliers started tweeting and stopped over a year ago. This is bad for their brand as anyone who looks at the account sees a "dead" account. Spend 10 minutes a week posting something interesting or delete the account.
Suppliers need to do the following on social networks and stop wasting time (and the time of anyone who follows).
- Write some original content at least once per week.
- Ensure the content can be tweeted/re-posted by distributors to their followers.
- Provide some truly special offers that are exclusive to your followers (and for best response, limit the response time).
- Have an interesting and useful pintrest page.
- Don't feel the need to tweet/post every day unless you have something worthwhile to say (but don't go too long without posting either).
- Engage your followers by retweeting them and talking to them on twitter.
And last but not least, you should not care about the # of followers or Likes you have. To quote the brilliant Mark Graham (
Follow me on twitter @GeigerCIO and tell me which suppliers are tweeting something interesting. Thanks for listening to this rant.