Thursday, July 25, 2013

Clean up your Facebook newsfeed

Facebook is enjoyable until it isn't...  That usually begins when your friends are either posting too much or playing too much.   Take a few minutes and clean up the junk.  It's easy and it will make Facebook enjoyable again.

First, hide the games. Forever.
1.  Click App Center on the left side of your screen.

2.  Click the X next to Play Now on any game.

3.  Click Block [game name?]

This will hide all requests from this game no matter who the sender is.

Now, we can hide people who post too much but still remain their friends.  There are several options but I am going to focus on the 2 simplest options.

Hide the person completely but remain their friend.
A.  Hover (don't click) your mouse over the persons name in your news feed.  You should see the screen below.

B.  Hover (don't click) over the word Friends and you should see the screen below.

C.  Click "Show in News Feed" and the check box will go away.  This person will no longer show in your news feed.

Alternatively, you may want to see some of their updates but not completely hide their updates.  If you want to do that, click "Settings" just below the Show in News Feed.  You will see the screen below.

You can choose to see Only important updates which will limit the posts significantly (unfortuantely, no one really knows who or how "what is important" is determined).  You could also leave Most Updates selected and uncheck specific updates such as games,  or music. If you hide their posts, you can still visit their timeline to see what they are up to.

These 2 tips should make your Facebook experience more enjoyable.  If you have a favorite tip or a question, leave it in the comments below.

Wednesday, July 10, 2013

8 things you need to know about how to use #Hashtags

For the longest time, # meant number.  Now, # means hashtag but most people don't really understand how to use hashtags.  That was fine when # was just a Twitter feature, but LinkedIn, Google+, Instagram, and now Facebook support the use of hashtags making # universal for even the most casual social media participants.

1.  The # defined.

Hashtags turn words and phrases into searchable and clickable links. This helps you discover topics. 

2.  How do you create a #?
Type # and your topic or phrase (with no spaces) and add it to your post. For example:

My favorite video is still  #GeigerGetsIt

If I post that to any social network it becomes a clickable link. If you click that, it searches for all the posts on that social network that have that tag.

You will only see posts that are shared publicly or to people you are connected with.  For Twitter, everything is public. Facebook is the most "protected" since most people are posting only to their friends.  But it is still interesting to use the # on Facebook and it will become more important.

3.  Can anyone create a #Topic?
Yes, and that is a drawback in some cases.  For instance, if I wanted to use #Geiger on my posts, anyone clicking the #Geiger would see lots of things about radiation. So it is important to create a relatively unique # if you are creating a #.  

4.  Can anyone reuse a #topic?
Yes. And there in lies the real power of the #.  Looking for people talking about #marketing, #tradeshows, #retail, #etc?  Just go to your favorite site and search for the #propertag.  You will get a lot of junk but you will find some very interesting people and prospects as well.

5.  What does it mean when someone says something like #Justsayin #dontblameme
It means that they are just adding some phrases to their post and saving spaces.  Sure you could click and search, but the results would be meaningless.   

6.  What are some practical uses for the #?
  • Trade Shows -- At #PPAIExpo, I met new friends by following conversations where #PPAIExpo was in any tweet.
  • Articles -- I often search for topics like #CIO or #softwaredevelopment to see any interesting articles that are being pushed.
  • Discovering new places -- If you are going to Tampa for business or pleasure, you could search #Tampa and discover the places using #tampa.
  • Prospecting -- #marketing #tradeshows are great keywords to search on your social networks and get involved in the conversations.
7.  Where is the best place to search #?
Twitter is the most public and has the most content you will discover searching with the #. Linkedin is very useful too as it tends to be more business focused.  Google+ has a lot of great content but less active users.  Facebook will have the least results but they might be the most meaningful right now since it will predominantly return the results of people in your network.  But more often than not, you want to get outside your network so LinkedIn is the place to be.

8.  Where should I post using #?
On any site you use.  But you'll need to use well known hashtags like #marketing to have people find your content or expect a narrow audience of existing customers/friends to be able to learn your #.  For example, I use #Geigergetsit which means only people who see me and others post that will likely ever discover related content.  It takes time and lots of repetition for a created hashtag to become useful.


Geiger CIO Dale Denham, MAS+ provides practical insights on how you can benefit from technology in no nonsense terms. Follow him on Twitter:@GeigerCIO or @daledenham.

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Monday, July 1, 2013

Nope, I'm not looking for a job.

Last year I made some changes to my LinkedIn Profile and a colleague asked me if I was looking for a job.  My answer was then, and remains now, nope.

I'm updating my LinkedIn profile as part of my research for an upcoming presentation to Geiger sales partners at our annual conference.  I've been doing my social media presentation so long that it is time to give it an update.  While I've refreshed it over the years, it's ready for an overhaul.

July 23rd, I'll be presenting Social Media 101 and 201.  The 101 will be a refreshed version of the basics of social media including the top networks to use, why to use them, how to use them, and how to make sure they pay off for you.

The 2nd session will be a bit more of a deep dive.  In 1 hour, it is tough to go too deep and leave people with practical advice but I'm doing my best.  And my best involves encouraging sales partners to focus on LinkedIn to maximize their "social media ROI".  And while it is geared towards Geiger sales partners, it will benefit our Geiger production partners as well.  And for those not a part of Geiger, I'm happy to have you join our organization... :)  All kidding aside, I'm sure I will post it eventually and perhaps if the PPAI education mavens decide I am worth having back in 2013, I suspect you can hear a version of it at PPAI Expo in Las Vegas.

So, if you see my profile getting updated on LinkedIn, don't assume I'm looking for a job.  But do think about how you should be updating your profile to improve your chances of landing a new client.

More to come as the presentation comes together.