Last week I took my 2 sons on a field trip to NASA with their school. We had a good time and it was fun to see them interact with their friends even if I didn't love everything about the interactions.
My oldest son discovered snapchat during the trip and had a blast with his friends. He was on it constantly. He loves the silliness and ease of communications. He was instantly addicted.
I have not been a snapchat fan installing it only to understand it. Prior to last week, I think I sent 5 snaps total and still haven't built a story. That all changed last week.
My son is 14 and rarely if ever replies to me on skype, text, or via phone. I cannot stress how hard it is to get my son to reply to me on anything. It was nearly impossible.
So this week, I started sending him simple messages via snapchat. I get instant responses. I can once again communicate with my son when he is not right next to me.
I still do not get the snapchat business model overall nor do I agree with the valuation. However, for reaching the under 30 crowd (and I guess some of the hipster "olds"), it's pretty effective. I hope it does not become a primary tool for me outside of my kids, but I guess time will tell.